Bank of American recently instituted a $5 a month debit card fee. The public was upset by this causing many other banks to reconsider making a similar move. Even politicians criticized the bank for this fee. Now Bank of America is considering reversing this policy and ending the fee.
Netflix went through a similar public outcry when it attempted to break up its website and not offer DVD-by-mail and movie streaming on the same website.
Both of these are examples of the customer making a difference by voicing opposition and refusing to use the services involved. Can you think of another item in society that might cause people to get upset? What could you do to see the business change its practices?