"A handful of advocates, armed with nothing more than their keyboards, have put many of the country’s largest retailers, including Apple, Microsoft, Netflix and Wal-Mart, on the spot over their indirect and, until recently, unnoticed roles in funneling money to Christian groups that are vocal in opposing homosexuality.
The advocates are demanding that the retailers end their association with an Internet marketer that gets a commission from the retailers for each online customer it gives them. It is a routine arrangement on hundreds of e-commerce sites, but with a twist here: a share of the commission that retailers pay is donated to a Christian charity of the buyer’s choice, from a list that includes prominent conservative evangelical groups like the Family Research Council and Focus on the Family."
In other words, this Internet marketer would drum up customers for these businesses and then funnel their commission to controversial causes.
If you were a business, would you worry about whether the groups you were associating with had controversial positions on social issues, in this case homosexuality? If you were an owner of Apple, would you buckle to the pressure to quit your association with Internet marketers that give you customers but also advocate controversial ideas?
How does supply and demand impact your decision?
On another note, should Galt get a tattoo parlor?