The American political scene has been littered with attack-style campaigning ever since the earliest days of our Republic. For example, Thomas Jefferson was attacked for allegedly being an atheist in his 1800 presidential run. In modern-day politics the television has saturated us with copious amounts of advertising. Most of the ads are attacks on opponents. Why do you think there is so much emphasis on attack ads? Can someone win by running a "clean" campaign? Why is there so much emphasis on a candidate's image? Is there something about American culture that make us focus an an individual instead of the issues?
Watch the below ads for California Senate and tell me which one appeals to you more and why.